Huge thanks to everyone that came out last night to watch The Finer Things video at the Lido. Definitely surreal to see if finished and on the big screen. The guys have been busting their asses off for the last 2.5 years and glad to finally have their hard work all wrapped up and in a damn fine DVD that Mike Mastroni pieced together. This photo above says it all.
The video and tees will be shipping out today and will also be available on our shop. Jeff Z from RIDEbmx, and Kyle Carlson from VITAL bmx were also in a attendance at the premiere last night and somehow managed to get up these (RIDE’s / VITAL’s) rad galleries up in the middle of the night after partying hard with all the guys.
“Volume‘s first premiere for their new video The Finer Things went down tonight in Newport Beach, California at the Lido Live theater for a packed crowd of riders, included top pros, industry heads, and plenty of local riders. There has been a lot of publicity leading up to this video, and it’s been well deserved—The Finer Things delivers on all fronts with incredible riding from start to finish, top notch filming and editing, and not your typical, but well suited soundtrack. I already heard a few murmurs of “NORA Cup” and I’m sure it won’t be the last. Huge congrats to Volume, the whole team, and Mike Mastroni for putting together an incredible video. Whatever you do don’t slack on snagging yourself a copy—you’ll be glad you did!” —Z.