Tate Roskelley In The Finer Things Poster

Brian | 02.13.15

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One would think that a guy as creative as Tate does a ton of drugs all day long, how else could he come up with so many tricks outside of the norm?  Other than his usual dose of fruits/ vegetables, gym workouts, and the occasional Utah’s finest herb hit, there’s not much else to say how he comes up with what he does.  Speed, slide, duck and a prayer that he didn’t hit his head on the door all went into this photo.  For this photo and more, hit up the shop to buy one for a whopping 1 penny!

Broc Raiford In The Finer Things Poster

Brian | 02.12.15

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What can be said about Broc that already hasn’t been said before?  The kid is a beast on his bike and his part is… You’ll have to watch it to see for yourself this Sunday at our premiere.  Check this hanger to hop back over into the steep bank shot!  For all those that have been to this spot know how insane this really is.  Photo by Devin Feil.

Alex Platt In The Finer Things Poster

Brian | 02.9.15

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Right when you think you’ve seen it all from Alex Platt, he comes out like a bat out of hell to scare the living shit out of you on some wild move.  His style is all out or nothing and if he isn’t scared of the trick, it’s not worth doing to him.  Think his RIDE Defining Things video says that too.  Photo above by Joey Cobbs is of Alex getting a gap to manual while filming with Mike on The Finer Things.  Get the full poster for a penny here>>

The Finer Things Premiere

Brian | 02.6.15

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The Finer Things DVD is officially finished and ready to show to the masses this month at the Lido Live Theatre in Newport Beach, CA. For all those (open to the general public) that want to attend the premiere, doors open at 7p and the first/ only FREE SHOWING is at 8p.  The Finer Things DVD’s and tees will be for sale at the premiere too!  Feel free to come down to hang out, watch the video and party with the guys afterwards.  See you there!

Alex Platt’s “Defining Things” Video.

Mastroni | 02.4.15


From broken arms, shoulders, wrists, kneecaps and various other body parts, nothing can stop Platt. This is just a small glimpse into what Platt has gone thru over the course of the couple years filming for his DVD section accompanied with some hospital footy and various B roll from our time filming together courtesy of Ride.

Mike Mastroni In The Finer Things Poster

Brian | 02.3.15

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The hardest thing about being a rider in your own video that you filmed and edited is that your riding is somewhat put on the back burner and you have to look out for everyone else’s parts before your own.  Mike’s part in The Finer Things is no f-n sleeper and is definitely his best to date.  Photo above is from our Finer Things poster (on sale for 1 penny!!) and is just a glimpse of what to expect from Mike.  Photo by Devin Feil.

The Catalyst For Broc Raiford

Brian | 02.2.15


So many kids ask us how they get sponsored and while we give them the usual vague answer, there is no real mathematical equation.  Other than being super humble, fitting the image of the brand, being a cool kid and being a badass on a bike, there isn’t too much more…  That and putting out an exceptional online edit.  This Welcome to Odyssey that Broc put out a few years back helped us decide.  Now the dude is a powerhouse in just a few short years, funny how it all works out.

Ride’s “Defining The Finer Things” Article Online.

Mastroni | 01.26.15


Originally featured in the November 2014 issue, the fine folks at Ride have decided to put the entire article on the web for you to check out…what a buncha nice guys. The article features photos of pretty much everyone who has a section in the video and I wrote a little about what it’s like filming with each person. I also discuss the process behind making the video and what it all means to me.