Alex Platt In The Finer Things Poster

Brian | 02.9.15

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Right when you think you’ve seen it all from Alex Platt, he comes out like a bat out of hell to scare the living shit out of you on some wild move.  His style is all out or nothing and if he isn’t scared of the trick, it’s not worth doing to him.  Think his RIDE Defining Things video says that too.  Photo above by Joey Cobbs is of Alex getting a gap to manual while filming with Mike on The Finer Things.  Get the full poster for a penny here>>

The Finer Things Premiere

Brian | 02.6.15

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The Finer Things DVD is officially finished and ready to show to the masses this month at the Lido Live Theatre in Newport Beach, CA. For all those (open to the general public) that want to attend the premiere, doors open at 7p and the first/ only FREE SHOWING is at 8p.  The Finer Things DVD’s and tees will be for sale at the premiere too!  Feel free to come down to hang out, watch the video and party with the guys afterwards.  See you there!

Alex Platt’s “Defining Things” Video.

Mastroni | 02.4.15


From broken arms, shoulders, wrists, kneecaps and various other body parts, nothing can stop Platt. This is just a small glimpse into what Platt has gone thru over the course of the couple years filming for his DVD section accompanied with some hospital footy and various B roll from our time filming together courtesy of Ride.

Mike Mastroni In The Finer Things Poster

Brian | 02.3.15

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The hardest thing about being a rider in your own video that you filmed and edited is that your riding is somewhat put on the back burner and you have to look out for everyone else’s parts before your own.  Mike’s part in The Finer Things is no f-n sleeper and is definitely his best to date.  Photo above is from our Finer Things poster (on sale for 1 penny!!) and is just a glimpse of what to expect from Mike.  Photo by Devin Feil.

The Catalyst For Broc Raiford

Brian | 02.2.15


So many kids ask us how they get sponsored and while we give them the usual vague answer, there is no real mathematical equation.  Other than being super humble, fitting the image of the brand, being a cool kid and being a badass on a bike, there isn’t too much more…  That and putting out an exceptional online edit.  This Welcome to Odyssey that Broc put out a few years back helped us decide.  Now the dude is a powerhouse in just a few short years, funny how it all works out.

Ride’s “Defining The Finer Things” Article Online.

Mastroni | 01.26.15


Originally featured in the November 2014 issue, the fine folks at Ride have decided to put the entire article on the web for you to check out…what a buncha nice guys. The article features photos of pretty much everyone who has a section in the video and I wrote a little about what it’s like filming with each person. I also discuss the process behind making the video and what it all means to me.

Zach Krejmas In The Finer Things Poster

Brian | 01.23.15

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First in our series of dissecting our The Finer Things poster (on sale for 1 penny on our shop)  photo is none other than the renaissance man, Zach Krejmas.  We’ve been sitting on this rad dinosaur downside whip of Zach from our last big Colorado trip for a bit and stoked it finally got used for the poster.  Click photo to go big!  Photo by J.Cobbs